What is a Franchise

A franchise is an agreement between two parties that gives a franchisee the rights to conduct business and market themselves using the name and trademark of another business, known as the franchisor.

In exchange for these rights the franchisee will pay the franchisor either a license fee or royalties (often both). As part of the franchise agreement the franchisor will normally be expected to provide help and support on an ongoing basis.

The franchise agreement will set out very clearly what is expected of both parties and there is usually a code of conduct or operations manual which must be followed by the franchisee to ensure that the good name of the franchisor is not tarnished in anyway.

Why Become a Franchisee?

• A franchisee is able to open a business, but avoid the costly start-up mistakes that a new business might make by drawing upon the experience of GCC.
• A franchisee can tap into the ongoing research and development of the franchisor and the best practice of other GCC franchisees.
• The ease of attracting new customers based on recommendations or previous good experiences that they have had with GCC.
• By being part of a larger team with the same goals and objectives you can benefit from larger scale advertising and marketing.
• You are using the GCC brand that has built up a positive image over many years. It would take you long time to build up the same level of reputation